Pay Per Click (PPC) is an advertising model in which advertisers pay only when an ad is clicked. Typically with search engines, advertisers bid on keywords or phrases which are relevant to their target market. This is called bid based PPC.

I have been using Google AdWords since the beginning of 2008. If my girlfriend knew how much money I've given them she would be cross. However, due to my now expert like knowledge of how PPC works, i have gotten all that money back... and more!

I can provide a series of recommendations on how to optimise the PPC campaigns for maximum performance.

Google AdWords is known as the largest of the top PPC providers. Although Yahoo and Microsoft also offer search marketing platforms and I can use these too.

Procedures associated with a typical PPC campaign are as follows:

 Market research
 Keyword research
 Landing Page setup
 Calls To Action
 Campaign setup
 Split Testing and optimisation
 Conversion analysis